With a pioneering approach to bottling very old and vintage whisky, former Macallan managing director Willie Phillips is the man who made Macallan what it is today. He positioned Macallan as ‘the Cognac of whisky’ and combined irreverent advertising with his dedication to rich new-make spirit matured in sherry casks, creating through the 1980s and 1990s the template for Macallan's rise to fame.

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