Sam "Dr. Whisky" Simmons is a highly respected whisky communicator, award-winning blender, and Keeper of the Quaich.

Sam worked at The Whisky Exchange from 2006-2008 before serving as The Balvenie Global Brand Ambassador from 2008-2018. He joined Atom Brands in March 2018 and oversees the comany's existing whisky brands (That Boutique-y Whisky Company, Darkness, Character of Islay) as well as developing all whisk(e)y innovation within Atom Labs. He can be heard speaking with global whisky industry figures on his Uncorked Whisky Sessions podcast.