Georgie Bell has spent over a decade in the whisky industry, from working behind the bar at the Scotch Malt Whisky Society, to travelling around the world talking as a Global Malts Ambassador for 8 years – most recently for John Dewar and Sons.

A BSc in Distillation, coupled with a love of travel, endless devotion, drive and determination Georgie has made it her life mission to get under the skin of whisky. She was also the youngest woman to gain Livery with the Worshipful Company of Distillers.

Standing up to misconceptions and challenging the so-called ‘image’ of whisky along with all the stereotypes that go with it, Georgie is striving for diversity within the Scotch whisky category. She’s trying to get the industry to shake off the pipe and slippers image of yesteryear. While others avoid discussing the pink elephant in the whisky room, Georgie doesn’t, offering up plenty of insight in to some of the industry’s most avoided topics.