Calum is responsible for safeguarding whisky brands with centuries of strong legacy whilst seeking to enhance further spirit quality in existing core expressions and innovating to create new expressions to share with consumers globally.

This includes globally renowned brands Laphroaig, Bowmore, Auchentoshan, Ardmore and Glen Garioch single malt Scotch, together with Teacher’s and Ardray blended Scotch and a fantastic Irish whiskey family including Connemara, Kilbeggan and Tyrconnell.