Sukhinder has grown up in the drinks business. In 1971 his family opened an off license in Hanwell, west London – The Nest – and both Sukhinder and his brother Rajbir helped out in the shop. Sukhinder started to collect miniature bottles of whisky, and after progressing to full-sized bottles became well known as a buyer and seller of whisky. When his parents decided to retire, rather than take over the shop, he and his brother decided to create a new business online: The Whisky Exchange.

Over the past 19 years, The Whisky Exchange has grown from a small operation running out of the family home to being the largest specialist retailer of spirits online. Sukhinder has continued to collect whisky and now owns the world's largest collection of Port Ellen.