In 2015, Nepal was hit with its biggest earthquake in 80 years, killing nearly 9,000 people and injuring 22,000 more. Several of our staff are from Nepal and to us it was important to show support for them as well as to do something from a humanitarian stance. When we first started conversations, our hope was that if we could touch the lives of 10 or even 20 people then it would make a difference. Little did we know just how much more we were able to do.
After much deliberation, the directors and organisers of the Whisky Show decided to host a charity tasting with a special bottling created for the event. The Karuizawa masterclass, hosted by Dave Broom, was attended by 45 people and raised £250,000. Auctioning a further two of the special bottles in the UK and Hong Kong raised £20,000 more.
We did extensive research and consulted with a number of organisations before selecting the charities we support. We discussed the options and worked with each charity to pick out the best project to support in a way that would cover as wide an area of the country as possible and touch as many lives as we could.