Back in the late 1700s, Jacob Beam made a decision that changed his family's direction – rather than just drinking it themselves, they were going to sell the whiskey they made on their farm.

Now, seven-generations later, Jim Beam whiskey is the world-leading bourbon available in almost every country on the globe. Fred Noe and son Freddie – sixth and seventh generation Beams – are now leading the distillery, and with new whiskeys and innovations always in the works, they're a distillery to watch, as they have been for more than 225 years.

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