A native of Islay, John Campbell started at Laphroaig in 1994. He's worked his way around the distillery, at some point or another doing every part of whisky-making, and became assistant manager in 2001, and later manager.
As with all Laphroaig managers, he's left his own unique mark on the distillery, especially with the Friends of Laphroaig. Pioneered by John and take by him all around the world, the global Laphroaig fanclub goes from strength to strength. With almost a million members for 160 countries, John splits his time between ambassadorship and running the distillery.
It's rare to be able to get him to come to shows in the UK, as he's normally much further flung, so it's a delight to be able to welcome him to Whisky Show this year.