Diageo plc is the largest brand-owning company in the Scotch Whisky industry and Nick Morgan’s knowledge of these brands, the men and women who created them, and the strategies which made them world famous, is unsurpassed.
His previous role as Scotch Heritage Director was to champion the deep-rooted heritage of the company and its brands. Prior to that, he directed Diageo’s global malt whisky marketing team, leading key innovations such as the development of the Talisker™ range and the introduction of the Special Releases programme.
Nick Morgan joined United Distillers (now Diageo) in 1990, when he established the world’s largest collection of historical material relating to the spirits industry. He earlier taught modern Scottish History at the University of Glasgow.
He speaks regularly and presents master classes at whisky and drinks festivals and conferences, including in New York, New Orleans, London and South Africa.